Matanzas Creek Winery was in need of new imagery to better support the brand; the Pairings campaign photoshoot yielded a library of contemporary, lively photos that would carry the brand through the next phase of its evolution.

Working closely with the brand’s marketing team, I created mood boards for each type of photography (portrait, lifestyle, product) to ensure that we knew exactly what we wanted (and would get it!). Additional direction included boards for props, casting, and wardrobe. These mood boards enabled our photographer, prop stylist, and cast to work quickly and efficiently, resulting in a highly successful shoot and a happy brand team.

Photo Direction